Tips For Creating An Effective Submisson To Google Local
Any storeowner or service provider doing business on a local level will want to advertise his business in the Google Local Business Directory, fondly called the Google Maps. This amazing directory automatically displays a list of local companies providing products or services, sought after by web surfers, who enter a product name and location in the Google search box. Google then automatically displays a map of the locale at the top of page 1 with store location signified by the presence of bright red tear-drop shaped arrows projecting out of the map. The businesses are listed to the right of the map, with their phone number and address handily displayed.
The local list continues on page 2 and beyond, but business owners have rapidly come to recognize the value of first page listings. Some professions have reportedly been netting over 1/4 million dollars annually from sales generated by top listings on this free directory! With this much revenue at stake, it is no surprise that the competition to get the top listings has increased dramatically, with many businesses submitting multiple listings, and some store owners using “tricks” to get ahead. The lists have become so popular, in recent days, that some search categories, such as house cleaning in Los Angeles, are showing 300,000 or more listings.
So how does a businessman, not well versed in computers, get a top listing on this important directory? First of all you have to fill out an application. It’s not hard to register. You just need a Gmail account, and an hour or two of free time. It takes 2 minutes to fill out the Gmail form. There’s no need to verify the account, and you can immediately log in. Next you need to search on Google for the, Google Local,the Google Local Directory,the Google Local Business Center, and open up the site. You can then click on the “my account” link on the upper right hand corner of the screen, and a new page will open up. A large box will prompt you to “Add a New Business.” When you click on this link, the local business application will appear. Now just go down the list and begin filling in the various boxes. If you’re puzzled by any of the questions you can click on the Google “help” link, at the top of the page. This will open up a series of short articles, from beginner to advanced, that will explain the ins and outs of “Google Maps,” registration. In addition to basic information about your store location, contact phone number, and store hours, Google will ask you to describe your products and services in 200 characters or less. This information will tell customers who you are, and will also help the computer determine what searches you should be ranked on, so be as complete as you can in the 200 characters. Google will also ask you to select the categories of business that apply to your company. Additional questions concern your hours of operation, and the forms of payment you accept. You will be able to append videos or photographs to the application, for customers who open up your listing.
At the end of the application, you’ll have a chance to add additional optional information, of your choice, such as the areas you serve, company specials, and whether or not you provide free estimates. When your registration is completed, you can verify the application through a computerized phone call from Google, or you can request that a 4 digit pin number be sent to you through the mail. Once verified, your listing will appear on the Google Maps, when someone searches for one of your services in your local area.
As Director of Express Submit, Google Local,the Google Local Directory,the Google Local Business Center, an Internet submission company, and author of the eBook, “4 Hours to a Guaranteed First Page Listing on the Google Local Directory,” keywords, key phrases, search terms, I am often asked how does one, get the best possible listing for his business. The answer is, to provide the search engine with as much information as possible. Take time to answer every question on the form, and do your research ahead of time, so that you can enter a complete description of your business, which contains the important keywords potential customers will be using to search for your service. Keep in mind, the goal of Google is to help online customers find the services they are seeking. So be sure to pin point your own unique products, and strongest areas of service, and submit information about them on the application. keywords, key phrases, search terms or key phrases, which accurately describe the services you provide and excel in, is far more valuable than a generic keyword that gets a lot of hits each month, but only loosely applies to services your offering. First of all, you are more likely to get high ranking on keywords, key phrases, search terms that are less in demand.
Secondly, when a potential customer calls you, he’s more likely to do business with you, since your service is exactly what he is looking for. Thirdly, if you’re like most smart businessmen, you probably advertising your specialties in free directories such as Craig’s list and Kijis. Once a month, Google “spiders” the web looking for information about your company, and when they see keywords associated with your business name, that describing your business specialties, then they are assured that you actually provide those services, and this will make you come up higher when people search for those specific keywords.
While the best things in life may not come for free, Google Local,the Google Local Directory,the Google Local Business Center, is proof that sometimes they can and do. Submitting your business to this local directory is well worth the few minutes it will take to do a good job filling the registration.
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Tags: Google Local