SEOcontest2008

You waited for months to design the perfect looking site. You got all the images and displayed all types of flash and animation as well. Displayed multible colors and artistry too. When you are finished you have a website that gets tons of compliments for your layout and even was nominated for a design award. There is just one thing, your site is not making a dime. How is this possible?

Having a website that wins all the trophies their are to win for design it can still not have any luck at delivering any money or gaining traffic. This may be of some benefit if your company is about making great websites for business use but other than that so what. A website that is pretty to look at is useless if a guest to your site can not figure out how to use your site or what it is suppose to do. A site that wins awards should be more about how well your product is or how quickly your customer service handles a question and not about how beautiful your website is.

Too many times a person can land on a spectacular laid out site only to be shocked about how the site works or fails to assist you in any way. Sometimes it almost seems like ugly websites do a more superior job at giving you what you came there hunting for. They most likely spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. This is how you create a website that can succeed.

Your website should be about how it can benefit the guest not you singing your own praises about some design contest you won. Take a look at some of the most successful websites on the web. You will notice that the design is simple and easy to navigate. You normally see just a white background with links to more articles. Take a look at sites like Wikipedia or Google’s own website. They get lots of traffic without all the wow of fancy images and animation you see on other websites. Proper navigation is better than design for the most part.

So when you begin on designing your niche site do not be so concerned about creating an award winning website design. Focus on developing your writing skills to deliver what it promised. This will make your customers happy and your site succeed.

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