Posts Tagged ‘seo’

Creating Sitemaps For Google, MSN AND Yahoo! - The Easy Way

Friday, June 26th, 2009

If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?keyword elite review

While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.

How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.

Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do - by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.

By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.

Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.

HTML Sitemaps

Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.

TEXT Sitemaps

A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.

XML Sitemaps

Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.

Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.

XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.

It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.

Go check xml-sitemaps.com for more details or better yet, to get started!

The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.

However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.
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Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.

Access expert points of view in the topic of free traffic - your personal guide.

How Broken Links Can Hurt Your Website

Saturday, June 20th, 2009

If your business has a website, most likely it’s constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.

Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people’s first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.

There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you’ve removed the pages you have eliminated these sources of prospects.

Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that they have come to expect (once they’ve found and indexed it). If they are unable to find a number of pages that you have improperly removed from your server then they very often will leave your website. This can make getting your new pages indexed difficult and slow.

Fortunately, the solution is relatively simple. If you plan to remove a page from your website you would first set up a 301 redirect to another related page. For example if you had a page named “july-sale.htm” and it is now August, you would set your 301 redirect to automatically send all requests for that page directly to “august-sales.htm” instead. Once that is in place you can safely delete the page. If you’ve already deleted pages from your website without setting up 301 redirects you can still fix the problem. If you view your error logs on your web server you can find all of the 404 errors which are caused by requests for files that do not exist and then set up a 301 redirect for each missing file.

This ensures that when someone comes to a page that no longer exists, rather than getting an error message and leaving, they are instantly whisked away to the next most relevant page and you get the chance to turn them into a client or customer. It also ensures that when the search engines come looking for a page that no longer exists they are redirected to the next most relevant page causing them to spend more time crawling your website. It’s important to point out that some hosts do not offer the ability to set up these type of redirects and will recommend adding a java script to the page. This will not work for the search engines because they do not execute any scripts, and it will only work for a portion of visitors.

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Best Tips For Web Directory Submission Link Building Campaigns

Saturday, June 20th, 2009

The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?
Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.

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Backlinks, Anyone?

Saturday, June 20th, 2009

In order to increase your search engine rankings, getting backlinks is important. But getting links from other sites can be tough. Here are 2 creative ways you can try to get more backlinks.

Start a Community of Websites
One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns
Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns. One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Unless you don’t a good amount of time to spend on getting backlinks, I wouldn’t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

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Get On Page One Of Google Using SEO

Friday, June 19th, 2009

Search Engine Optimization, or SEO for short, is increasingly popular today and SEO skills are being applied today by many ecommerce and ebusiness web sites. For the last couple of years and predictably for the next 10 years or thereabouts, search engines are the most widely used web device to find what you are looking for on the internet - whether that is a particular website or a certain products or some specific information that you need.

But did you know that most people who use search engines just use the 10 top search results on the first page of Google. So… making it to the first page, or even better into the top 3 entries on the first page, is a great business asset. It’s also a measure of a site’s success in terms of search engine optimization. You will have a greater chance of getting clicked on when you rank high and with more visitors to the website, the more business you rake in.

Get On Google Page One

Search engine optimisation is using tools and methods to get the website to the top in the listings of search engines. Putting yourself in the first page and better yet within the top part of that first page will virtually guarantee that your site will receive additional traffic, traffic which might result in possible income as well as business.

There may be a number of aspects you have to modify in your site (or add as well) to get your SEO factors right. These may involve getting the right keyword phrases (those which are highly searched for by your target market, in other words). You might additionally have to re-write some or all of your website’s content to incorporate these popular keywords and key phrases - while still making the site easy to read. There are certain “rules” and guidelines for making your website’s content readable to people as well as helpful to the search engines - which you must please.

You will additionally need to work with other website owners to swap hyperlinks swaps because having other sites linking to your site is an important indicator of site popularity, one of the factors the search engines consider in determining who gets onto page one of their search results.

Study plenty of articles about SEO and how to optimize your site for the search engines because the more knowledge and information you gather the better. This will all assist you in obtaining the good rankings however it will require some of your time and effort. But when you get SEO right, I’m sure you will agree… the results will be astounding.

If you are willing to invest some money, there are websites online which offer SEO services where the SEO experts will do the work for you. If you need it, they will write content for you or arrange for others to write the content. Importantly these SEO professionals understand the whole business. If you want to get on Google page one, they know what to do. The traffic is out there right now. It’s just a matter of which website they go to - yours or your competitor’s.

Get On Google First Page

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Off-Page Factors Affecting Your Position On Google Searches

Wednesday, June 17th, 2009

Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it views sites - so these are the guidelines for you to follow, rather than a definitive statement of the processes involved.

We will divide the major factors into two main types, namely, on-page and off-page factors. Basically, on-page factors are those things that you can do to improve your ranking by adapting the actual coding of your site. Off-page factors are those factors mainly relating to incoming links to your site. This article, the second of two will focus on off-page factors.

In terms, of off-page factors the areas we will cover are:

IBLs – inbound links to your site
Directory Listings – which directories feature your site
User Statistics – who visits your site and for how long

Inbound Links (IBLs)
Many of you may not be aware that many sites may be linking to your own site and sending new users and traffic to you. You can check who links to your site using an IBL checker, like the backlink checker that can be found on the free SEO Tools site www.datacoms.co.uk.

These checkers allow you to see which sites have linked to you as identified by Google, Yahoo and MSN. Interesting, the Google list is always smaller and more quirky than the other two. This is because Google has decided that pure volume of links is not a good measure of a site’s attractiveness since this metric can be spammed by the use of links farms, where unscrupulous webmasters can buy loads of links for free.

So Google uses other factors to check your site’s IBLs, and one of these is certainly pagerank. The concept of pagerank was developed by Google to rank sites across the web on a number of factors that overall aim to show how attractive a site is to potential viewers. Your site will have a pagerank, even if you don’t know about it. Again you can check your pagerank for free at www.datacoms.co.uk.

Sites with a pagerank or PR of 4 or more are considered worthy sites by Google and so a link from a site with PR 4 or above is more important to your site’s overall ranking. PR starts at 0 and goes to 10, with only sites like Microsoft, Apple, Google or NASA getting a perfect 10.

It is also very useful to get sites to link to you with consistent anchor text; this is the text description of your sites URL. So we try and use SEO Gurus for all out links, but some sites seem to take pleasure in changing this for us. The point is the more consistent the anchor text is the better you will be found. The old example of keying “miserable failure” into Google is a good one to demonstrate the power of consistent anchor text. This search gives George Bush’s biography on the Whitehouse site – no mention of “miserable failure” on the site, but it has many sites linking to it using those words as anchor text.

So try and get lots of sites of PR 4 or above linking to you, especially if the site has a similar theme to your own site. However, don’t grow your links too fast as Google sees this as spammy, and try and avoid reciprocal links where possible (these are links where each site agrees to link to each other). The best way to get links is with consistently good, well-written content that interests people.

Directory Listings
There are many directory listings sites on the internet, but some are much more important than others, because they are big and powerful with a high PR. Top of the list must be DMOZ, with a PR of 9. Also known as the Open Directory Project, DMOZ, is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It costs you nothing to get your site onto DMOZ, except blood, sweat and tears – see www.datacoms.co.uk for more details. DMOZ is important because it is one of the places Google looks when deciding the importance of your site. Hence, a listing on DMOZ almost guarantees better search results performance.

Yahoo is probably the second most important listing, but costs $299 a year to list your site, again a PR of 9. There are many other sites, far too many to mention, that may be useful to you. Some are free, others ask for reciprocal links or a payment. It pays to be selective on your links and we have as yet not paid for any links. Interestingly, even without paying Yahoo you can get high on their searches if you have a listing on DMOZ, so worth persevering.

User Statistics
Google has developed a number of measures to record the amount of visitors your site and individual pages visited. How did they get there (keyword searches), what pages did they visit, how much time did they spend on each page, did they bookmark the site, etc.

After all, a true measure of where you should appear on the search results is how popular and interestingly your site is. The only real way you can have this is by having interesting, or in marketing jargon, “sticky” content. Many sites are trying to add news feeds, puzzles or quotes of the day to try and achieve a greater degree of stickiness. But, in our opinion the reason people come back to your site has to be the quality and quantity of information that you have presented and organised for easy access by them.

Content is king, long live content!

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AsianBrainers join SEOcontest2008

Thursday, March 13th, 2008

SEOcontest2008 is one of good SEOcontests I’ve ever joined. I am one of the AsianBrainers, the people who learn Internet Marketing in AsianBrain.com, Indonesia. I joined AsianBrain in November 2005, the first lifting for that time. AsianBrainers called me “Colonel MES”. But I joined only for one semester. Then I learn by myself, especially about SEO. I like SEOcontests so much, including this SEOcontest2008.

Colonel MES join SEOcontest2008

SEOcontests2008 is one of good SEO contests I’ve ever joined. The first time I join SEO contest is “Orang Paling Keren” SEOcontest, conducted by Anne Ahira. She is my guru in AsianBrain. I thank to her for everything she has done. Then I joined Ambatchdotcom SEOcontest, Retsambew dash klat for charity SEOcontest, and Globalwarming Awareness2007 SEOcontest. So, SEOcontest2008 is my fifth SEOcontest.

I think it is the right time for Indonesian people, especially for AsianBrainers to join International SEOcontest like SEOcontest2008. Dwi “Pogung177″ has proven us that Indonesian people can reach no.1 at Google SERP for the keyword “SEOcontest2008″, eventhough just for awhile. I hope there are many Indonesian people and AsianBrainers will join International SEOcontests in the future, like I join SEOcontest2008 now.

SEOcontest2008 update status

Monday, March 10th, 2008

SEOcontest2008 now entering the day 10 this month. I just want to give you update status: number one is my friend Dwi “Pogung177″ from our country, Indonesia. I am proud of him. Congrats Pogung…! Finally an Indonesian can reach the first position in this SEOcontest2008.

There are also contestants from UK, French and Philippines at the first page of Google SERP. I hope Indonesian contestants can dominate the first page. There are still 21 days left. I know it could be hard for all contestants of SEOcontest2008 to do their best. Me too. Well, what others SEO technique should I use? I am not sure. I just want to try and try any possible techniques to win this SEOcontest2008.

Now I am still at 35 check point. I must do some actions to get higher ranks in SEOcontest2008. I think I still have “any weapons” to combat. I should try them. I hope my rank is better in next few days. Honestly, I really like this SEOcontest2008.