SEOcontest2008

Localized searches on search engines are becoming more and more widespread within the Area SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory and search and search alphabetically for the business you would like to find.
Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online they may end up finding area seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their pertinent area seo information.
Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching for. Based on this it is important to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. Regardless of the business type model it has become required to be found online when someone is searching.
There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In an area seo perspective both of these are equally important. For customers searching for businesses online Localized search becomes important to be listed with directories for local businesses. When a customer searches for information based on a local area seo search web search localization becomes the key target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can meet and communicate their desires in person, they would type in Palm Coast SEO. The same obviously applies to all locals in the nearby area such as Daytona SEO. Since geographically these areas Palm Coast and Daytona are fairly close, a marketing professional would chose to target both of them equally. A localized customer in search of an seo company would not type Florida SEO and the market is too general and would include results they would not be interested in.
For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed.
In part two of Local Area SEO we will discuss the importance of understanding the customers target market to achieve best results for Area SEO.

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Introduction
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So you have completed your website, great! Now how are you going to attract visitors? If you do not let them know you’re there, your visitors will never find find you. How are you going to sell products when users don’t know that you exist? SEO will make your website noticeable on the internet, and this small guide will help you bring targeted visitors to your website.

Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.

Linkbuilding
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; “buy calculator” instead of “click here”.

Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.

Offline targeting
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.

Add a sitemap to your website When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.

Make sure searchbots can read your website
Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.

Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Stay away from bad neighbourhoods and don’t spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.

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The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you’re going to spend. Most importantly, your listing appears instantly.

On the other hand, a high ranking in the natural search results seems unobtainable. There’s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it’s true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) ‘SEO companies’ have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But does this mean you should forget natural search?

Definitely not!

Firstly, most user studies to date have found that people pay more attention to natural search results because they’re more relevant. That’s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).

What’s more, it’s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they’re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you’ll have the jump on them.

And yes, it can take a while to reach the top, but because your competition is – for the most part – traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it’s not until you reach the top few pages that your progress will slow.

And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won’t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson’s terms.)

But let’s talk bottom line…

Is it more expensive to obtain a high ranking?

Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this simply by writing helpful articles and submitting them for publication on the Internet. Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.

Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: 2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000

Conclusion

Obviously the competition for keywords in the copywriting field isn’t as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that – over time – a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring little skill. You should be able to purchase a list of 50 or more article submit sites from your SEO copywriter or consultant for as little as USD$99.)

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All companies want to brag something about their products or services. Owners always want to let the whole world know about their companies to get more customers and to increase their sales. This is where online marketing takes place.

You must have a good online marketing strategy to have a successful online business. There are lots of ways to capture the attention of your potential customers. You can have all the available advertising tools online such as advertising on the search engines, online advertisements, affiliate programs, newsletter distribution through email and a lot more.

One of the best ways for cost effective marketing is creating a press release for your site. There are many press release services available on the Internet, you can choose whether you like it to be free or paid. Of course there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your release can be more visible. But keep in mind that money alone will not guarantee that your press release is read by your targeted visitors. You must also have an appealing announcement to attract visitors and readers.

Creating a press release for your site is not enough, you have to take another step, which is publishing your release and getting it read by your targeted readers. Publishing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and you can also boost your web site promotion.

Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibilities to have a higher page rank in Google. The higher your page rank, the greater the possibilities to have a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most of the researches only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. The more websites linking to your site is a good indication that your site is reliable and offers something useful to your visitors.

The main purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an interesting and attractive press release and choose a good press release distribution site for better promotion and for successful search engine optimization.

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Some internet surfers still hold on to the mistaken belief that actual people visit each and every website and then input it for inclusion in the search engine’s database. Imagine, if these were true! With billions of websites available on the internet and with a majority of these sites offering fresh content it will take thousands of people to achieve the tasks made by search engine spiders and robots – and even then they won’t be as efficient or as thorough.

Search engine spiders and robots are pieces of code or software that have only one aim – seek content on the internet and within each and every individual web page out there. These tools have a very important role in how effectively search engines operate.

Search engine spiders and robots visit websites and get the necessary information that it needs to determine the nature and content of the website and then adds the data to the search engine’s index. Search engine spiders and robots follow links from one website to another so that it can consistently and infinitely gather the necessary information. The ultimate goal of search engine spiders and robots is to compile a comprehensive and valuable database that can deliver the most relevant results to the search queries of visitors.

But how exactly do search engine spiders and robots work?

The whole process begins when a web page is sent to a search engine for submission. The submitted URL is added to the queue of websites that will be visited by the search engine spider. Submissions can be optional though because most spiders will be able to find the content in a web page if other websites link to the page. This is the reason why it is a good idea to build reciprocal links with other website. By enhancing the link popularity of your website and getting links from other sites that have the same topic as your website.

When the search engine spider robot visits the website, it checks if there is an existing robots.txt file. The file tells the robot which areas of the site are off limits to its probe – like certain directories that have no use for search engines. All search engine bots look for this text file so it is a good idea to put one even if it is blank.

The robots list and store all of the links found on a page and they follow each link to its destination website or page.

The robots then submit all of this information to the search engine, which in turn compiles the data received from all the bots and builds the search engine database. This part of the process already has the intervention of search engine engineers who write the algorithms employed in evaluating and scoring the information that the search engine bots compiled. The moment all of the information is added to the search engine database this information is already made available to search engine visitors who are making search queries in the search engine.

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