SEOcontest2008

Just imagine and think of the Internet as the biggest library-like source of information in human history, with one major difference from an actual library. Actually, the Internet is not organized, nor is all the information out there credible. In a fact, this is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who deliver real information, services and products. In reality, as far as the issue is concerned, your web site coming up in the top 10 of any search engine is anything but natural. By the way, appearing in the top 10 for your business’s keywords will bring in potential buyers to your web site just effectively, but it’s more cost effective to you.

As you may know, search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. You should know that search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. Luckily, you don’t need to do anything, but provide them a clean web site that nicely displays your products, and close the sale. It’s vital to note that every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. Having made a research, the Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. It’s well known that data shows that search engine listings are the number one way to generate traffic to a web site.

Actually, you relied on the search engines to give you keyword results and that’s where you played on the Internet. Just remember, the goal of any SEO company is to get your web site to rank in the top 10 for your set of criterions, bringing you the people who are searching for the goods and services you provide. We can safely assume that SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the SERP takes an average of 1-3 months. It’s obvious that any SEO company will need to tweak your web site and it’s content, and then wait for the search engines to make their changes. If we are making a closer investigation, the goal is to achieve and maintain true search engine optimization and placement for your web site.

We have every reason to believe that by employing an SEO company to handle your search engine optimization you will see results. For sure, a good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale. You should also remember that your web site content should both drive SEO optimized traffic to your web site and help close the sale – a good SEO Copywriter can help with both! As you may know, ROI is the return on investment. First of all, you need to compare your ROI for the costs of placing pay per click ads (PPC) vs. the cost of optimizing your web site to get a natural ranking.

As far as my personal account may be taken into account, if your market is highly competitive, then you’re most likely going to need to do both to make it in that business online. As it could be observed, this is where SEO experience can be invaluable to you and the fortune of your online business. And, it’s not a secret search engine listings are far more effective than standard banner or button ads when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales. Moreover, the study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. To sum up, Search Engine Optimization is clearly linked to a better ROI for your business.

It’s obvious that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search because the traffic is better targeted! To the best of our knowledge, search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, as far as this issue is concerned, it is very do-able if you know what you’re doing, that’s why you may want to hire an SEO writer. One of the main secrets for you to know is SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it’s also about trying to out-rank your competitors.

Looking for first page ranking experience. Read how to make sure you find an answer to the question “my ranking on Google - how to improve page ranking“.

As soon as you register your domain name, submit it to Google!

Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven’t fully articulated your business plan and marketing plan, submit your domain name to Google.

Don’t wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called ‘Google Sandbox’. Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, you’re establishing a site history even if the site has no content. By the time you’ve built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, you’ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

How to submit your site to Google

Don’t waste money by paying someone else to submit your site to Google. It’s easy!

Simply go to http://www.google.com.au/addurl.html, enter your URL (domain name) and a few comments or keywords to describe your site. Then click ‘Submit’. That’s all there is to it. You only have to do it once, and only for your top level page (i.e. Home page).

Google’s robots will then crawl your website the next time they’re out and about. Of course, they don’t guarantee that you’ll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow – especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.

How to submit your site to other search engines

There are hundreds of search engines on the Internet. It’s a lucrative business, after all! But don’t panic; studies suggest that the top 11 search engines account for about 90% of web traffic. In other words, if you have the top 11 covered, there’s no need to submit to the rest.

What’s more, at the time of writing, most of the top 11 don’t actually accept submissions. The only ones that do are Google (described above), Yahoo, and MSN. Here’s a list of the available submit pages.

• Yahoo – http://search.yahoo.com/info/submit.html (offers free submission)
• MSN – http://search.msn.com/docs/submit.aspx?FORM=WSDD2 (offers free submission)
• Alta Vista – covered by Yahoo submission
• Netscape – covered by Google submission
• Fast / All the Web – covered by Yahoo submission
• Ask Jeeves / Teoma – at date of writing was not accepting new submissions
• Hotbot – at date of writing was not accepting new submissions
• Lycos – at date of writing was not accepting new submissions
• AOL – at date of writing was not accepting new submissions
• Looksmart – at date of writing was not accepting new submissions

TIP: My SEO copywriting and advertising copywriting website http://www.divinewrite.com reached page 1 of Google.com for my primary keyword, “copywriter”, without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission.

Do I need to submit my site to other search engines?

As a rule, no.

With an estimated 8.8 billion pages indexed (approximately 76% of the Internet), Google is number 1 when it comes to search engines. It’s argued that once Google has indexed your site, the other search engines will follow. Theoretically, you don’t actually need to submit your site to Google either because it’s always on the lookout for new content and will eventually find your site of its own accord. Google actually states, “Given the large number of sites submitting URLs, it’s likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form.” (“Google Information for Webmasters” - http://www.google.com.au/webmasters/1.html#A1) Personally, I wouldn’t like to take the risk.)keyword elite

Having said that, it certainly doesn’t hurt to submit your site to other search engines (especially if you haven’t developed any content for it yet).

Conclusion

You don’t need to be an SEO expert or an SEO copywriter to submit your site to Google and the other search engines. And you don’t need to pay anything to do it. You just need to do it. And if your domain name is new, you need to do it NOW!

Happy submitting!
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Get practical tips about web traffic - this is your individual guide.

If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?keyword elite review

While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.

How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.

Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do - by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.

By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.

Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.

HTML Sitemaps

Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.

TEXT Sitemaps

A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.

XML Sitemaps

Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.

Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.

XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.

It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.

Go check xml-sitemaps.com for more details or better yet, to get started!

The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.

However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.
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Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.

Access expert points of view in the topic of free traffic - your personal guide.

Your membership will allow you to use this powerful, one-of-a-kind Adwords software tool that completely automates the profitability of your Adwords campaigns. Simply enter your settings in seconds, including your Adwords account information and product price point, and the software will do the rest! This is by far the most powerful piece of software ever created for helping people get the most out of PPC.

PPC Evolution will automatically decrease or pause traffic to keywords losing you money, while identifying and increasing traffic to keywords that make you money. If you’re spending $500 each month on a keyword only making you $100, the software will automatically identify that and decrease the budget or bid on that keyword, or completely pause it if you wish based on your settings. On the flip side, if a keyword costs you $500 monthly and is making you $2,000 a month, it will automatically increase the budget for that keyword, while tracking to ensure that your profit margin has increased! With all of this you really can’t go wrong.

In addition, PPC Evolution can show you detailed information on each keyword (total costs, sales, profits, etc.) But you literally won’t have to touch a button because it automatically adjusts your campaigns to track and adapt to changes in real time! Check out my PPC Evolution Review for more info on this. I have added several review videos to give you more info on PPC Evolution.

Through a special agreement with Google Adwords (we pay them a fee each month per client to get backend access to their Adwords accounts) and some very unique and powerful coding, we are able to offer the most powerful Adwords tool on the planet. It’s literally almost impossible to lose at Adwords now! Plus I offer an amazing PPC Evolution Bonus that will help you get even more out of it.

*One-of-a-Kind: Nothing else even half as powerful is out there!

*Powerful: You virtually cannot fail with Adwords with this tool!

*Adaptive: Software automatically adjusts your campaigns as keywords increase and decrease in their value.

*A True Keeper: Users stick with this membership much like an auto responder, as they rely on it to run their Adwords campaigns (no joke – we’ve had ZERO cancellations so far!)

We’ve already tested and proven the software and the need for it! So once you buy this software rest assured that you will never want to get rid of it. This software is truly amazing and you will depend on it for all of your PPC campaigns.

This is definitely a one-of-a-kind opportunity for you to make an extraordinary amount of money using a fool proof software that does most of the hard work for you. Once your settings are set you can really let the software do the rest while you sit back and watch the profits roll on in.

You waited for months to design the perfect looking site. You got all the images and displayed all types of flash and animation as well. Displayed multible colors and artistry too. When you are finished you have a website that gets tons of compliments for your layout and even was nominated for a design award. There is just one thing, your site is not making a dime. How is this possible?

Having a website that wins all the trophies their are to win for design it can still not have any luck at delivering any money or gaining traffic. This may be of some benefit if your company is about making great websites for business use but other than that so what. A website that is pretty to look at is useless if a guest to your site can not figure out how to use your site or what it is suppose to do. A site that wins awards should be more about how well your product is or how quickly your customer service handles a question and not about how beautiful your website is.

Too many times a person can land on a spectacular laid out site only to be shocked about how the site works or fails to assist you in any way. Sometimes it almost seems like ugly websites do a more superior job at giving you what you came there hunting for. They most likely spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. This is how you create a website that can succeed.

Your website should be about how it can benefit the guest not you singing your own praises about some design contest you won. Take a look at some of the most successful websites on the web. You will notice that the design is simple and easy to navigate. You normally see just a white background with links to more articles. Take a look at sites like Wikipedia or Google’s own website. They get lots of traffic without all the wow of fancy images and animation you see on other websites. Proper navigation is better than design for the most part.

So when you begin on designing your niche site do not be so concerned about creating an award winning website design. Focus on developing your writing skills to deliver what it promised. This will make your customers happy and your site succeed.

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If your business has a website, most likely it’s constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.

Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people’s first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.

There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you’ve removed the pages you have eliminated these sources of prospects.

Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that they have come to expect (once they’ve found and indexed it). If they are unable to find a number of pages that you have improperly removed from your server then they very often will leave your website. This can make getting your new pages indexed difficult and slow.

Fortunately, the solution is relatively simple. If you plan to remove a page from your website you would first set up a 301 redirect to another related page. For example if you had a page named “july-sale.htm” and it is now August, you would set your 301 redirect to automatically send all requests for that page directly to “august-sales.htm” instead. Once that is in place you can safely delete the page. If you’ve already deleted pages from your website without setting up 301 redirects you can still fix the problem. If you view your error logs on your web server you can find all of the 404 errors which are caused by requests for files that do not exist and then set up a 301 redirect for each missing file.

This ensures that when someone comes to a page that no longer exists, rather than getting an error message and leaving, they are instantly whisked away to the next most relevant page and you get the chance to turn them into a client or customer. It also ensures that when the search engines come looking for a page that no longer exists they are redirected to the next most relevant page causing them to spend more time crawling your website. It’s important to point out that some hosts do not offer the ability to set up these type of redirects and will recommend adding a java script to the page. This will not work for the search engines because they do not execute any scripts, and it will only work for a portion of visitors.

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The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?
Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.

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In order to increase your search engine rankings, getting backlinks is important. But getting links from other sites can be tough. Here are 2 creative ways you can try to get more backlinks.

Start a Community of Websites
One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns
Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns. One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Unless you don’t a good amount of time to spend on getting backlinks, I wouldn’t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

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Search Engine Optimization, or SEO for short, is increasingly popular today and SEO skills are being applied today by many ecommerce and ebusiness web sites. For the last couple of years and predictably for the next 10 years or thereabouts, search engines are the most widely used web device to find what you are looking for on the internet - whether that is a particular website or a certain products or some specific information that you need.

But did you know that most people who use search engines just use the 10 top search results on the first page of Google. So… making it to the first page, or even better into the top 3 entries on the first page, is a great business asset. It’s also a measure of a site’s success in terms of search engine optimization. You will have a greater chance of getting clicked on when you rank high and with more visitors to the website, the more business you rake in.

Get On Google Page One

Search engine optimisation is using tools and methods to get the website to the top in the listings of search engines. Putting yourself in the first page and better yet within the top part of that first page will virtually guarantee that your site will receive additional traffic, traffic which might result in possible income as well as business.

There may be a number of aspects you have to modify in your site (or add as well) to get your SEO factors right. These may involve getting the right keyword phrases (those which are highly searched for by your target market, in other words). You might additionally have to re-write some or all of your website’s content to incorporate these popular keywords and key phrases - while still making the site easy to read. There are certain “rules” and guidelines for making your website’s content readable to people as well as helpful to the search engines - which you must please.

You will additionally need to work with other website owners to swap hyperlinks swaps because having other sites linking to your site is an important indicator of site popularity, one of the factors the search engines consider in determining who gets onto page one of their search results.

Study plenty of articles about SEO and how to optimize your site for the search engines because the more knowledge and information you gather the better. This will all assist you in obtaining the good rankings however it will require some of your time and effort. But when you get SEO right, I’m sure you will agree… the results will be astounding.

If you are willing to invest some money, there are websites online which offer SEO services where the SEO experts will do the work for you. If you need it, they will write content for you or arrange for others to write the content. Importantly these SEO professionals understand the whole business. If you want to get on Google page one, they know what to do. The traffic is out there right now. It’s just a matter of which website they go to - yours or your competitor’s.

Get On Google First Page

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Join this FREE traffic system and have your UNIQUE articles posted all over the Internet, bringing you increased TRAFFIC and improved Google RANKINGS.

One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.

Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.

Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings. For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.

So, which is the better approach?

Both.

This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone.

If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website.

The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.

If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.

Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.

There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner’s capabilities.

While some want to make the issue an either/or decision it is really a both/and solution.

However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.

Written by Ricco Richardson
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