If you don’t believe Google’s Duplicate Content Filter exists, I have Dramatic Proof their Internet content filter exists and it’s very effective.

On July 5, 2005 I published an article entitled “7 Top Ways to Avoid Link Theft” which was picked up and included as content on other websites.

Before the article was released I checked on Google whether any results already existed for the exact phrase “7 Top Ways to Avoid Link Theft” and there were no listings for that term.

Over the next few weeks I monitored through a search query on Google how many results appeared in Google for the title of my article. One week after publication there were 6,760 results listed in Google, a week later it was 14,100 and it reached a peak of 17,000 results by July 26, 2005.

4 weeks after publication the results in Google had fallen slightly to 16,600.

Almost 6 weeks after publication the results listed in Google had fallen to 44.

In a matter of less than two weeks the number of search results on Google.com for the title of my article had gone from 16,600 to just 44.

In case you’re thinking this is because all these other websites dropped by article and replaced it with other content I should add that a search on Yahoo.com on the same day still showed 14,300 results for my article.

What’s more of these 44 results on Google, more than half consist of listings from the same websites. In other words some sites have the same article duplicated on different pages on their website.

So Google’s Internet Content Filter is not used to remove duplicate listings from the preferred websites it chooses to keep in the search results.

On August 28th, 2005 8 weeks after first publication I distributed the article again to a new list of article sites to repeat the process. After 6 weeks the same article had reached a peak of 5,620 results on Google. Less than 2 weeks later the results had fallen to 217.

For me this was dramatic proof that Google’s Duplicate Internet Content Filter is active and very effective. If you’re wondering if other major search engines have a duplicate content filter I can confirm that Yahoo certainly does. The same article which was once listed on 14,300 sites on Yahoo, has fallen to 344 over the same time period.

From these results it would seem Google takes about 6 to 8 weeks to remove duplicate content using its Duplicate Internet Content Filter.

But the question remaining is just how does Google decide which out of over 16,000 results does it keep and which does it reject?

I have witnessed situations where my own articles appear in results on other websites, but are not listed in the results for my own website.

So clearly Google does not take into account who the originator and author of the original article was when deciding which sites will remain in its search results.

It also seems to have nothing to do with where Google first finds the article.

Some articles I have published to my website for several weeks before releasing them for distribution to other websites.

In that time the Google spiders have visited my site several times and Google has had enough time to work out that the article was first found on my site.

It would be interesting to see if it’s possible to work out what factors Google is using in its Internet Content Filter to decide which results to keep in its listing and which ones to remove. But that’s for another article.

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What is long tail search engine optimization? And how will it help your internet business?

The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service.

Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible.

So lets examine the theory a little more.

The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this by meshing or organizing these keywords together which then leads to a snowball effect on the search engines and creates many more rankings.

As you build more and more of these keyword pages or blog postings, your incoming traffic will start to climb and within a given period of time, 50 or 60 percent of your traffic can be supplied through these many additional higher rankings or “long tail” optimized keywords and phrases.

Such a shift away from having to “compete” with many other websites in your business field does and will bring many benefits.

1. The option of removing the use of some advertising completely.
2. The option of minimizing some advertising and campaigns.
3. The option of scaling down search engine optimization campaigns.
4. Due to the expansion of keywords and phrases, the option to add additional and or up-sell products.
5. With more pages, the use or larger use of monetized advertising could be used. i.e. Google Adsense.

This is by far a minimum list of all the benefits that such a “long tail” campaign may bring however the main points being reduction in costs and increase in profits.

Combine this with the current low prices of placing new material online and the minimal fees required to have new content written in economically growing countries, you have a very cost effective marketing plan.

Lastly, one of the main focal points or benefits of such a campaign would be the major search engines themselves.

Constantly scrapping over high targeted keywords, is off course accepted by the search engines, as long as you always stay within their rules and requirements.

What the search engines do actually love… is on topic, keyword rich content pages and lots of them!

Submitting many of these “long tail” keyword pages will then lead to many first page rankings, thus helping your whole website via the downward flow of a higher ranking score. In turn, this helps all pages, even those that have a high level of competition and may have previously required search engine optimization.

At the end of the day, a very well thought out SEO marketing campaign is about utilizing all options available for maximum return. For your business, “long tail” search engine optimization may just be one of those options.

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Optimize your website
The most important part of your website is quality content. Search engines (such as google) will crawl your content and index it into a database. If your content does not match the product you are selling, you will not attract targeted visitors. It is therefore very important that you choose your (key)words very carefully. For instance, if you sell calculators on the internet, make sure you mention the words calculator, calc, math and more calculator related words on your website. However, be careful not to mention the words too often, or search engines might think your website is spam, which will result in a very low rank (search engine position) within the search results.

Linkbuilding
When more websites link to your site, the more attention you will get from search engines, which results in higher ranking. When you create and receive links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as; “buy calculator” instead of “click here”.

Target your audience
Leave your link on website where your potential customers meet, for instance forums or discussion boards related to your website. Do not spam your website as this will be noticed by crawlers and will eventually result in a blacklist entry.

Offline targeting
Be sure to market your website offline as well. Advertise in local newspapers, tell everyone about your website, etc.

Add a sitemap to your website When you want search engines to crawl your entire website, the best thing to do is adding a sitemap to your website.

Make sure searchbots can read your website
Searchbots can only read plain text.websites. No matter how beautiful your flash animation is, searchbots cannot read the content inside that animation. Therefore, try to avoid Flash animations on your website when there is content involved. Same story goes for JavaScript.

Do NOT use frames
Never use frames to design your website! Lots of search engines simply skip webpages with frames since they are a difficult to be seen apart from each other by visitors. For instance, if your framepage would consist of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Stay away from bad neighbourhoods and don’t spam!
Do not be tempted into leaving your link on abandonned guestbooks, forums or spam your link on every website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The risk exists that google will classify your website as a spamsite and will block your website from any search results.

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* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).

There are other things, but these are the most important.

2. SEO Links ( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you’re simply browsing this can be annoying, but you can simply deactivate it with a right-click!

This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!

Now every time you want to check your ranks activate the SEO Links extension and hover over the links — you will see where your pages are in Google, Yahoo and MSN.

3. Don’t waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you’ll receive the precious info at a glance. But this little tool can do a lot more than that:

* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight “nofollow” links will show you what links will be followed by search engine spiders — very useful when you want to submit your site to a directory and don’t know if it will matter from a seo perspective.

So in case you’re not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!

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On the other hand, a high ranking in the natural search results seems unobtainable. There’s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it’s true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) ‘SEO companies’ have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But does this mean you should forget natural search?

Definitely not!

Firstly, most user studies to date have found that people pay more attention to natural search results because they’re more relevant. That’s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).

What’s more, it’s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they’re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you’ll have the jump on them.

And yes, it can take a while to reach the top, but because your competition is – for the most part – traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it’s not until you reach the top few pages that your progress will slow.

And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won’t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson’s terms.)

But let’s talk bottom line…

Is it more expensive to obtain a high ranking?

Certainly not! In comparison with other forms of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, I’ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m now on page 1 of Google.com (out of approximately 900,000 search results). I’ve done this simply by writing helpful articles and submitting them for publication on the Internet. Luckily for me, I’m an SEO copywriter, so writing articles is all in a day’s work. But had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what you’re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I’ve reached the top of Google.com, I’ve paused all my AdWords ads, so I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.

Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: 2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000

Conclusion

Obviously the competition for keywords in the copywriting field isn’t as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that – over time – a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring little skill. You should be able to purchase a list of 50 or more article submit sites from your SEO copywriter or consultant for as little as USD$99.)

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You must have a good online marketing strategy to have a successful online business. There are lots of ways to capture the attention of your potential customers. You can have all the available advertising tools online such as advertising on the search engines, online advertisements, affiliate programs, newsletter distribution through email and a lot more.

One of the best ways for cost effective marketing is creating a press release for your site. There are many press release services available on the Internet, you can choose whether you like it to be free or paid. Of course there were lots of differences between those two services. On free press release services, the features are limited. Like on some press release distribution sites, you cannot insert HTML tags, and you cannot upload your images. On the other hand, paid press release services can have your release featured on their site. In short, your release can be more visible. But keep in mind that money alone will not guarantee that your press release is read by your targeted visitors. You must also have an appealing announcement to attract visitors and readers.

Creating a press release for your site is not enough, you have to take another step, which is publishing your release and getting it read by your targeted readers. Publishing a press release can help your search engine optimization work. By having your link on your release pointing to your site, you can acquire more backlinks and you can also boost your web site promotion.

Acquiring backlinks is very important in search engine optimization. The more backlinks you have, the greater the possibilities to have a higher page rank in Google. The higher your page rank, the greater the possibilities to have a higher search position for your particular keyword. The higher your search engine position, the more traffic you get for your site. Remember that most of the researches only click those links on the top pages. They wouldn’t waste their time searching on the 100th page. Search engines also rely on backlinks to determine how popular a website is. The more websites linking to your site is a good indication that your site is reliable and offers something useful to your visitors.

The main purpose of a press release is to let your products, services, or companies be known. In short, it’s about promotion. Create an interesting and attractive press release and choose a good press release distribution site for better promotion and for successful search engine optimization.

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Search engine spiders and robots are pieces of code or software that have only one aim – seek content on the internet and within each and every individual web page out there. These tools have a very important role in how effectively search engines operate.

Search engine spiders and robots visit websites and get the necessary information that it needs to determine the nature and content of the website and then adds the data to the search engine’s index. Search engine spiders and robots follow links from one website to another so that it can consistently and infinitely gather the necessary information. The ultimate goal of search engine spiders and robots is to compile a comprehensive and valuable database that can deliver the most relevant results to the search queries of visitors.

But how exactly do search engine spiders and robots work?

The whole process begins when a web page is sent to a search engine for submission. The submitted URL is added to the queue of websites that will be visited by the search engine spider. Submissions can be optional though because most spiders will be able to find the content in a web page if other websites link to the page. This is the reason why it is a good idea to build reciprocal links with other website. By enhancing the link popularity of your website and getting links from other sites that have the same topic as your website.

When the search engine spider robot visits the website, it checks if there is an existing robots.txt file. The file tells the robot which areas of the site are off limits to its probe – like certain directories that have no use for search engines. All search engine bots look for this text file so it is a good idea to put one even if it is blank.

The robots list and store all of the links found on a page and they follow each link to its destination website or page.

The robots then submit all of this information to the search engine, which in turn compiles the data received from all the bots and builds the search engine database. This part of the process already has the intervention of search engine engineers who write the algorithms employed in evaluating and scoring the information that the search engine bots compiled. The moment all of the information is added to the search engine database this information is already made available to search engine visitors who are making search queries in the search engine.

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