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What is long tail search engine optimization? And how will it help your internet business?

The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service.

Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible.

So lets examine the theory a little more.

The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this by meshing or organizing these keywords together which then leads to a snowball effect on the search engines and creates many more rankings.

As you build more and more of these keyword pages or blog postings, your incoming traffic will start to climb and within a given period of time, 50 or 60 percent of your traffic can be supplied through these many additional higher rankings or “long tail” optimized keywords and phrases.

Such a shift away from having to “compete” with many other websites in your business field does and will bring many benefits.

1. The option of removing the use of some advertising completely.
2. The option of minimizing some advertising and campaigns.
3. The option of scaling down search engine optimization campaigns.
4. Due to the expansion of keywords and phrases, the option to add additional and or up-sell products.
5. With more pages, the use or larger use of monetized advertising could be used. i.e. Google Adsense.

This is by far a minimum list of all the benefits that such a “long tail” campaign may bring however the main points being reduction in costs and increase in profits.

Combine this with the current low prices of placing new material online and the minimal fees required to have new content written in economically growing countries, you have a very cost effective marketing plan.

Lastly, one of the main focal points or benefits of such a campaign would be the major search engines themselves.

Constantly scrapping over high targeted keywords, is off course accepted by the search engines, as long as you always stay within their rules and requirements.

What the search engines do actually love… is on topic, keyword rich content pages and lots of them!

Submitting many of these “long tail” keyword pages will then lead to many first page rankings, thus helping your whole website via the downward flow of a higher ranking score. In turn, this helps all pages, even those that have a high level of competition and may have previously required search engine optimization.

At the end of the day, a very well thought out SEO marketing campaign is about utilizing all options available for maximum return. For your business, “long tail” search engine optimization may just be one of those options.

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Find crucial hints to free traffic - welcome to your personal tips store.

As the diligent Chief of internet submission company, Submission Company, search engine Submission Company, I am constantly watching the evolution of the Google Maps protocol.
In recent weeks to months it seems that Google has begun taking some drastic measures to curb the use of their gmail service for the dissemination of spam. At first it merely appeared that Google was tightening its quality requirements for listings on the Google Maps, (Google’s Local Business Listing Center). Google is always anxious to provide its customers quality information about the products and services they are seeking.) While one can only speculate, it is likely they were concerned about people using tricks to get high rankings on their local business listings. Their thinking may have been that companies using various techniques to feature keywords in their listings, may have been moving ahead of businesses more qualified to provide the services the online shopper was looking for. Google laid down a number of guidelines as to how to fill out individual text fields on their applications, and made it clear that listings not compliant with these new guidelines might be removed from the local listings. Apparently, this trend is only one step in Google’s war against unethical Internet practices.
In a move that is sure to upset many Google Maps users, Google now requires that all new gmail accounts, not coming from a non-gmail email account, must be verified by text message sent to a cell phone. Would be gmail users not in possession of a cell phone are advised to borrow one from a friend. This new system is being called G-mail beta. One wonders how long the test will continue. Google has apologized for this new stringency and explained that the move was needed to curb the use of gmail by spammers who have been using gmail for their email advertising campaigns.
Lately, in a another more drastic move, Google is tightening the belt when it comes to verification of new Google maps accounts. It appears that the Google computer is being programmed to recognize more and more spammy business submissions, right at the start. And these submissions are being flagged, and held for review I decided to add back single keywords to see which ones would be accepted by the Local Business Center, without triggered another flagging. I only added back “emergency mobile locksmith,” and the listing was again flagged. The idea that a listing should be flagged for such an innocuous keyword is extremely consternating. I looked on various discussion boards but couldn’t find anyone else with my experience. Until otherwise proven, I am convinced that Google is cracking down on the locksmith industry, because of spam, and may even be placing a quota on the number of times a keyword can be used in a given geographical area.
As more and more people register on the Google Maps, and as Google creates more and regulations to protect the quality of the local business listings, it is more and more of a challenge to get top listings. Google has created a number of helpful articles and videos for businesses wishing to list their company. But for business owners who do not have time to list themselves, or for owners and professionals alike who are looking for ways to be compliant with Google, and yet successful in getting high ranking on the maps, the additional guidelines create new challenges. For new up to date ideas on meeting this challenge, check out “4 Hours to a First Page Listing on Google Local” an e-Book with constantly updated suggestions as to how a business owner can be compliant and competitive in the ever changing Google Local Business Center Directory.

Find important tips for web traffic - welcome to your own tips store.

One piece of software any optimizer should love is Firefox. Now some may say “Why Firefox, it’s only a browser?” Yes, it’s a browser, but one that supports a big variety of plugins, some of them very useful for search engine optimization. So let’s see what those plugins are:
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1. SEOpen ( https://addons.mozilla.org/firefox/570/ ): this is one of the best and most used Firefox seo plugins, and has many tools that make it a favorite of mine. So let’s see what it can do:

* in Google it can check for: backlinks, indexed pages, related pages, cache and PageRank.
* in Yahoo and MSN: backlinks and indexed pages.
* for Alexa: overview, traffic details, backlinks and related sites.
* keyword density of the most used words on the page.
* DMOZ checker: see if the site is included in the directory.
* check for robots.txt.
* validator to check your page for errors (it uses the validator from www.w3.org).

There are other things, but these are the most important.

2. SEO Links ( http://www.webmasterbrain.com/seo-tools/firefox-extensions/seo-links/ ) is another extension I use everyday. When the extension si active and you hover over a link a tooltip will appear that will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. When you’re simply browsing this can be annoying, but you can simply deactivate it with a right-click!

This could be very easily used to check your search engine rankings for a certain page, and here is how: write up a list with all the keywords and keyphrases that you want to rank for, and then link those words or phrases to the web pages associated with them!

Now every time you want to check your ranks activate the SEO Links extension and hover over the links — you will see where your pages are in Google, Yahoo and MSN.

3. Don’t waste anymore of your precious screen real estate just to find out what your PageRank and AlexaRank is! SearchStatus ( https://addons.mozilla.org/firefox/321/ ) can sit anywhere you want (I keep it in the status bar) and you’ll receive the precious info at a glance. But this little tool can do a lot more than that:

* it shows what metatags a site has
* checks for backlinks and indexed pages in Google, Yahoo and MSN
* it shows the robots.txt file
* keyword density report function
* and best of all: the highlight “nofollow” links will show you what links will be followed by search engine spiders — very useful when you want to submit your site to a directory and don’t know if it will matter from a seo perspective.

So in case you’re not using Firefox, go get it! It could be your best friend when it comes to search engine optimization!

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Access helpful tips in the topic of web traffic - welcome to your personal tips store.

Just imagine and think of the Internet as the biggest library-like source of information in human history, with one major difference from an actual library. Actually, the Internet is not organized, nor is all the information out there credible. In a fact, this is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who deliver real information, services and products. In reality, as far as the issue is concerned, your web site coming up in the top 10 of any search engine is anything but natural. By the way, appearing in the top 10 for your business’s keywords will bring in potential buyers to your web site just effectively, but it’s more cost effective to you.

As you may know, search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. You should know that search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. Luckily, you don’t need to do anything, but provide them a clean web site that nicely displays your products, and close the sale. It’s vital to note that every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. Having made a research, the Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. It’s well known that data shows that search engine listings are the number one way to generate traffic to a web site.

Actually, you relied on the search engines to give you keyword results and that’s where you played on the Internet. Just remember, the goal of any SEO company is to get your web site to rank in the top 10 for your set of criterions, bringing you the people who are searching for the goods and services you provide. We can safely assume that SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the SERP takes an average of 1-3 months. It’s obvious that any SEO company will need to tweak your web site and it’s content, and then wait for the search engines to make their changes. If we are making a closer investigation, the goal is to achieve and maintain true search engine optimization and placement for your web site.

We have every reason to believe that by employing an SEO company to handle your search engine optimization you will see results. For sure, a good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale. You should also remember that your web site content should both drive SEO optimized traffic to your web site and help close the sale – a good SEO Copywriter can help with both! As you may know, ROI is the return on investment. First of all, you need to compare your ROI for the costs of placing pay per click ads (PPC) vs. the cost of optimizing your web site to get a natural ranking.

As far as my personal account may be taken into account, if your market is highly competitive, then you’re most likely going to need to do both to make it in that business online. As it could be observed, this is where SEO experience can be invaluable to you and the fortune of your online business. And, it’s not a secret search engine listings are far more effective than standard banner or button ads when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales. Moreover, the study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. To sum up, Search Engine Optimization is clearly linked to a better ROI for your business.

It’s obvious that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search because the traffic is better targeted! To the best of our knowledge, search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, as far as this issue is concerned, it is very do-able if you know what you’re doing, that’s why you may want to hire an SEO writer. One of the main secrets for you to know is SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it’s also about trying to out-rank your competitors.

Looking for first page ranking experience. Read how to make sure you find an answer to the question “my ranking on Google - how to improve page ranking“.

As soon as you register your domain name, submit it to Google!

Even if you haven’t built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven’t fully articulated your business plan and marketing plan, submit your domain name to Google.

Don’t wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called ‘Google Sandbox’. Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, you’re establishing a site history even if the site has no content. By the time you’ve built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, you’ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

How to submit your site to Google

Don’t waste money by paying someone else to submit your site to Google. It’s easy!

Simply go to http://www.google.com.au/addurl.html, enter your URL (domain name) and a few comments or keywords to describe your site. Then click ‘Submit’. That’s all there is to it. You only have to do it once, and only for your top level page (i.e. Home page).

Google’s robots will then crawl your website the next time they’re out and about. Of course, they don’t guarantee that you’ll be included in their results.

IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow – especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.

How to submit your site to other search engines

There are hundreds of search engines on the Internet. It’s a lucrative business, after all! But don’t panic; studies suggest that the top 11 search engines account for about 90% of web traffic. In other words, if you have the top 11 covered, there’s no need to submit to the rest.

What’s more, at the time of writing, most of the top 11 don’t actually accept submissions. The only ones that do are Google (described above), Yahoo, and MSN. Here’s a list of the available submit pages.

• Yahoo – http://search.yahoo.com/info/submit.html (offers free submission)
• MSN – http://search.msn.com/docs/submit.aspx?FORM=WSDD2 (offers free submission)
• Alta Vista – covered by Yahoo submission
• Netscape – covered by Google submission
• Fast / All the Web – covered by Yahoo submission
• Ask Jeeves / Teoma – at date of writing was not accepting new submissions
• Hotbot – at date of writing was not accepting new submissions
• Lycos – at date of writing was not accepting new submissions
• AOL – at date of writing was not accepting new submissions
• Looksmart – at date of writing was not accepting new submissions

TIP: My SEO copywriting and advertising copywriting website http://www.divinewrite.com reached page 1 of Google.com for my primary keyword, “copywriter”, without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission.

Do I need to submit my site to other search engines?

As a rule, no.

With an estimated 8.8 billion pages indexed (approximately 76% of the Internet), Google is number 1 when it comes to search engines. It’s argued that once Google has indexed your site, the other search engines will follow. Theoretically, you don’t actually need to submit your site to Google either because it’s always on the lookout for new content and will eventually find your site of its own accord. Google actually states, “Given the large number of sites submitting URLs, it’s likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form.” (“Google Information for Webmasters” - http://www.google.com.au/webmasters/1.html#A1) Personally, I wouldn’t like to take the risk.)keyword elite

Having said that, it certainly doesn’t hurt to submit your site to other search engines (especially if you haven’t developed any content for it yet).

Conclusion

You don’t need to be an SEO expert or an SEO copywriter to submit your site to Google and the other search engines. And you don’t need to pay anything to do it. You just need to do it. And if your domain name is new, you need to do it NOW!

Happy submitting!
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Get practical tips about web traffic - this is your individual guide.

If you own or maintain a website or intend to own one, wouldn’t it be great if you get frequent visitors who find satisfaction in getting exactly the information they need from your page?keyword elite review

While that satisfaction largely depends on the contents of your website, how you get to be accessed by website users is the most critical factor of website development. For if your website can’t be reached universally, you defeat the very purpose of the internet: that is, to make information available to any website user from across the world.

How you get to be accessed is actually a matter of presentation style, organization, and most importantly, how fast and extensive search engines get to lead users to your website. Unless your pages are indexed in the search engines they can’t send you the free visitors you are all looking for.

Fortunately, the search engines want your content too and there are a number of ways you can help them, which they encourage you to do - by creating sitemaps of your website. Sitemaps created for the various search engines will enable these search engines’ spiders to crawl faster, more systematically, and more extensively into your website’s pages.

By doing so, you get the maximum exposure you can. Such exposure will boost your pride in having your pages viewed, read, and used by more and more visitors the way you intended them to. On the financial aspect, the more visitors your website gets, the higher your website’s potential advertising value.

Now with the vast expansion of websites on the internet, it has become necessary to create different types of sitemaps, each having its own complexity in setting up.

HTML Sitemaps

Creating an HTML sitemap linked to and from your home page is something savvy webmasters have been doing for years and perhaps is the simplest to create. This sitemap is simply a list of pages contained on your site and enables the search engines spiders to easily find your pages, especially the ones that are linked deep in your website that they may have trouble finding otherwise.

TEXT Sitemaps

A text sitemap is simply a list of the URLs of your site in the form of a text file. These can then be submitted to search engines such as Yahoo! to notify them that all the pages exist and by doing so invites their spider to visit.

XML Sitemaps

Google launched Google Sitemaps as a way for webmasters to give them information they could use to better crawl their sites. This involves creating an XML Sitemap for which they provided their Google Sitemap Generator. This can be the most complicated to set up using the tools provided by Google as you need to be running Python on your server. It’s perhaps the most important one too given the current dominance of the search engine.

Setting up all three types of sitemaps may seem a daunting task but luckily there are websites that take the strain out of this and you can create all three within a matter of minutes.

XML-Sitemaps.com is one such site. Originally developed to easily create Google sitemaps for webmasters without an understanding of Python, it has evolved through demand for new features.

It offers the Sitemap Generator that lets you build your sitemap online in four simple steps, for free! The Sitemap Generator is easy to use and user-friendly even for average computer literates. Just type in your URL and other parameters (e.g. frequency of change or update that your website will likely undergo, the priority of a specific URL relative to the other pages on the same website, etc.) and follow the ensuing instructions until you get to add your URL to the Google Webmaster account. You will then be given the options to download your websites sitemaps in XML, HTML and TXT format. If still you get stuck with a step, you may enquire and get assistance from its technical support.

Go check xml-sitemaps.com for more details or better yet, to get started!

The only limitation of the free sitemap Generator is that it allows only up to 500 pages per website. Still, this limit is high. Statistics show that out of the more than 64000 sitemaps generated using this service, the average website size was only 155 pages, way below the 500-page limit. This figure is represented by 78% of all webmasters who have used the Generator.

However, in case your website falls beyond this limit, you may check out the PHP Sitemap generator script. Offered at a very reasonable price, this stand-alone script is intended for unlimited-sized sitemaps, which is beyond the capacity of online services.
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Whichever search engine or for whatever search purpose, sitemaps are clearly the fastest and most efficient way to navigate this digital highway. The best thing about it is, with these easy-to-use sitemap generators, you don’t have to be a computer geek to help keep this internet traffic moving.

Access expert points of view in the topic of free traffic - your personal guide.

Your membership will allow you to use this powerful, one-of-a-kind Adwords software tool that completely automates the profitability of your Adwords campaigns. Simply enter your settings in seconds, including your Adwords account information and product price point, and the software will do the rest! This is by far the most powerful piece of software ever created for helping people get the most out of PPC.

PPC Evolution will automatically decrease or pause traffic to keywords losing you money, while identifying and increasing traffic to keywords that make you money. If you’re spending $500 each month on a keyword only making you $100, the software will automatically identify that and decrease the budget or bid on that keyword, or completely pause it if you wish based on your settings. On the flip side, if a keyword costs you $500 monthly and is making you $2,000 a month, it will automatically increase the budget for that keyword, while tracking to ensure that your profit margin has increased! With all of this you really can’t go wrong.

In addition, PPC Evolution can show you detailed information on each keyword (total costs, sales, profits, etc.) But you literally won’t have to touch a button because it automatically adjusts your campaigns to track and adapt to changes in real time! Check out my PPC Evolution Review for more info on this. I have added several review videos to give you more info on PPC Evolution.

Through a special agreement with Google Adwords (we pay them a fee each month per client to get backend access to their Adwords accounts) and some very unique and powerful coding, we are able to offer the most powerful Adwords tool on the planet. It’s literally almost impossible to lose at Adwords now! Plus I offer an amazing PPC Evolution Bonus that will help you get even more out of it.

*One-of-a-Kind: Nothing else even half as powerful is out there!

*Powerful: You virtually cannot fail with Adwords with this tool!

*Adaptive: Software automatically adjusts your campaigns as keywords increase and decrease in their value.

*A True Keeper: Users stick with this membership much like an auto responder, as they rely on it to run their Adwords campaigns (no joke – we’ve had ZERO cancellations so far!)

We’ve already tested and proven the software and the need for it! So once you buy this software rest assured that you will never want to get rid of it. This software is truly amazing and you will depend on it for all of your PPC campaigns.

This is definitely a one-of-a-kind opportunity for you to make an extraordinary amount of money using a fool proof software that does most of the hard work for you. Once your settings are set you can really let the software do the rest while you sit back and watch the profits roll on in.

Search Engine Optimization, or SEO for short, is increasingly popular today and SEO skills are being applied today by many ecommerce and ebusiness web sites. For the last couple of years and predictably for the next 10 years or thereabouts, search engines are the most widely used web device to find what you are looking for on the internet - whether that is a particular website or a certain products or some specific information that you need.

But did you know that most people who use search engines just use the 10 top search results on the first page of Google. So… making it to the first page, or even better into the top 3 entries on the first page, is a great business asset. It’s also a measure of a site’s success in terms of search engine optimization. You will have a greater chance of getting clicked on when you rank high and with more visitors to the website, the more business you rake in.

Get On Google Page One

Search engine optimisation is using tools and methods to get the website to the top in the listings of search engines. Putting yourself in the first page and better yet within the top part of that first page will virtually guarantee that your site will receive additional traffic, traffic which might result in possible income as well as business.

There may be a number of aspects you have to modify in your site (or add as well) to get your SEO factors right. These may involve getting the right keyword phrases (those which are highly searched for by your target market, in other words). You might additionally have to re-write some or all of your website’s content to incorporate these popular keywords and key phrases - while still making the site easy to read. There are certain “rules” and guidelines for making your website’s content readable to people as well as helpful to the search engines - which you must please.

You will additionally need to work with other website owners to swap hyperlinks swaps because having other sites linking to your site is an important indicator of site popularity, one of the factors the search engines consider in determining who gets onto page one of their search results.

Study plenty of articles about SEO and how to optimize your site for the search engines because the more knowledge and information you gather the better. This will all assist you in obtaining the good rankings however it will require some of your time and effort. But when you get SEO right, I’m sure you will agree… the results will be astounding.

If you are willing to invest some money, there are websites online which offer SEO services where the SEO experts will do the work for you. If you need it, they will write content for you or arrange for others to write the content. Importantly these SEO professionals understand the whole business. If you want to get on Google page one, they know what to do. The traffic is out there right now. It’s just a matter of which website they go to - yours or your competitor’s.

Get On Google First Page

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Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it views sites - so these are the guidelines for you to follow, rather than a definitive statement of the processes involved.

We will divide the major factors into two main types, namely, on-page and off-page factors. Basically, on-page factors are those things that you can do to improve your ranking by adapting the actual coding of your site. Off-page factors are those factors mainly relating to incoming links to your site. This article, the second of two will focus on off-page factors.

In terms, of off-page factors the areas we will cover are:

IBLs – inbound links to your site
Directory Listings – which directories feature your site
User Statistics – who visits your site and for how long

Inbound Links (IBLs)
Many of you may not be aware that many sites may be linking to your own site and sending new users and traffic to you. You can check who links to your site using an IBL checker, like the backlink checker that can be found on the free SEO Tools site www.datacoms.co.uk.

These checkers allow you to see which sites have linked to you as identified by Google, Yahoo and MSN. Interesting, the Google list is always smaller and more quirky than the other two. This is because Google has decided that pure volume of links is not a good measure of a site’s attractiveness since this metric can be spammed by the use of links farms, where unscrupulous webmasters can buy loads of links for free.

So Google uses other factors to check your site’s IBLs, and one of these is certainly pagerank. The concept of pagerank was developed by Google to rank sites across the web on a number of factors that overall aim to show how attractive a site is to potential viewers. Your site will have a pagerank, even if you don’t know about it. Again you can check your pagerank for free at www.datacoms.co.uk.

Sites with a pagerank or PR of 4 or more are considered worthy sites by Google and so a link from a site with PR 4 or above is more important to your site’s overall ranking. PR starts at 0 and goes to 10, with only sites like Microsoft, Apple, Google or NASA getting a perfect 10.

It is also very useful to get sites to link to you with consistent anchor text; this is the text description of your sites URL. So we try and use SEO Gurus for all out links, but some sites seem to take pleasure in changing this for us. The point is the more consistent the anchor text is the better you will be found. The old example of keying “miserable failure” into Google is a good one to demonstrate the power of consistent anchor text. This search gives George Bush’s biography on the Whitehouse site – no mention of “miserable failure” on the site, but it has many sites linking to it using those words as anchor text.

So try and get lots of sites of PR 4 or above linking to you, especially if the site has a similar theme to your own site. However, don’t grow your links too fast as Google sees this as spammy, and try and avoid reciprocal links where possible (these are links where each site agrees to link to each other). The best way to get links is with consistently good, well-written content that interests people.

Directory Listings
There are many directory listings sites on the internet, but some are much more important than others, because they are big and powerful with a high PR. Top of the list must be DMOZ, with a PR of 9. Also known as the Open Directory Project, DMOZ, is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It costs you nothing to get your site onto DMOZ, except blood, sweat and tears – see www.datacoms.co.uk for more details. DMOZ is important because it is one of the places Google looks when deciding the importance of your site. Hence, a listing on DMOZ almost guarantees better search results performance.

Yahoo is probably the second most important listing, but costs $299 a year to list your site, again a PR of 9. There are many other sites, far too many to mention, that may be useful to you. Some are free, others ask for reciprocal links or a payment. It pays to be selective on your links and we have as yet not paid for any links. Interestingly, even without paying Yahoo you can get high on their searches if you have a listing on DMOZ, so worth persevering.

User Statistics
Google has developed a number of measures to record the amount of visitors your site and individual pages visited. How did they get there (keyword searches), what pages did they visit, how much time did they spend on each page, did they bookmark the site, etc.

After all, a true measure of where you should appear on the search results is how popular and interestingly your site is. The only real way you can have this is by having interesting, or in marketing jargon, “sticky” content. Many sites are trying to add news feeds, puzzles or quotes of the day to try and achieve a greater degree of stickiness. But, in our opinion the reason people come back to your site has to be the quality and quantity of information that you have presented and organised for easy access by them.

Content is king, long live content!

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Any businessman, who wants to insure his company will have adequate Internet presence, is obligated to register his company on the Google Local Directory. Google Local Business Center is the most widely trafficked directory for searches for a local product or service. While registration is free, and generally supported by the Google staff, there are, nevertheless certain strategies, which will enable a business owner to give his business an edge over the competition. As the ranking formulas and set up of the Local submission form change, so do the strategies evolve. As Director of Express Submit Google Local Business Center a business list submission company, and author of the ebook 4 Hours to a Page 1 Listing on Google Local Google Local Application I am obligated to keep up with the changes on Google Local, and every once in a while I am pleased to discover a new approach to filling out the form that is beneficial to my clients. So it was that recently, I discovered a new use for the category section of the Google Local application, which produced amazing results.

After applicants fill out the initial information page of the Google Local Application Google makes a search to see if it can locate the business in the data files. If not, a category text box opens up on page 2 of the Google Local Application. After submitters fill out the initial information page of the Google Local Business Directory , Google makes a search to see if it can locate the business being submitted, in its data files. If not, it will subsequently go to page 2 of the application, and open up a category text box. Applicants are prompted to type a word or phrase into the text field, which describes their business’ service category, such as “restaurant,” “law firm,” or “plumbing company,” Frequently, after the applicant fills in a word, he will be prompted by Google. For example, if someone types in “carpet cleaning,” Google may suggest “Carpet Cleaning Service.” A carpet cleaner adding this category to his list will now be among the businesses displayed on Google Local when anyone in his area searches for “carpet cleaning.”. In a city like New York, however, where there are over 2,000 carpet cleaners, this could mean that he will be listed on page 200, which is far out of the money.

Many people, for this very reason, have been skipping the category section of the Google application, when they submit to Google Local. Now there is a solution for this problem, which makes the category section a valuable part of the form. For close to a year now, however, Google has been permitting companies to create their own category selection, and their choice will be displayed in the category list. This means a company can create a much more detailed category description. The more detailed the category term, the less likely that other companies are using it, and the more likely that the company will be ranked high when someone searches for that term For example, I recently submitted A-Z flooring, a carpet cleaning company in New York. A-z was unable to get a high listing on the search term carpet cleaning in New York City. I subsequently went back and copied the service descriptions from A-Z’s web site, and added them to the Category section of the Google Application. Now when anyone in New York City searches for “deep carpet cleaning, A-Z comes up first on the search engine. This may not be a common search, however, every time it’s made A-Z is first.

There is no limit to the number of categories that can be added to the category section of the application, so at least theoretically, a company could add detailed descriptions of all their services, and come up #1 on many searches on Google. Recently, for example, I submitted an application for Shah Peerally Law Firm of California: www.peerallylawfirm.com. The law firm specializes in immigration law, which included helping foreigners obtain USA visas. I added the technical names of visas that the law firm specializes in to the category section of the Google application. I was subsequently pleased to discover that Peerally Law now comes up first on the Google Maps, when anyone in the whole state of California looks for help for any one of these Visas, types. One might argue that search terms like these are more like keywords, or brands, than business categories. However, I believe that’s not necessarily the case.

A company registering as a restaurant might just as well call themselves a Mexican Restaurant, or Fast Food Restaurant, if that’s what they are. Not every handyman does kitchen remodeling, and not every plumber likes to fix outdoor drainage systems. I once submitted a carpet cleaning company that specialized in Carpet Shampooing. For that company, carpet shampooing is a service category and not a key word. Likewise, not every immigration law firm enjoys doing all types of visa work. Some prefer work visas, some family visas. So in that sense, I felt that it was legitimate to enter visa types that Perally Law specializes in, into the service category boxes.

I have been submitting Google applications for some time, and. as I tell my clients, I stuff my applications like a Thanksgiving turkey, and I am gratified that to this day I have a 100% success rate of getting my clients first page listing on one or more important keyword searches. I am always pleased when I find new approaches that help my clients get more out of their application process. While completing the Google Local Submission Form may seem to some like a routine fill in the banks type exercise. To me, it is more like a Chinese painting, made by an expert who will paint the same subject for his entire career. No two paintings will be exactly the same. And as he learns more and more about the subtleties of his art form, his product will evolve from a mere craft to a work of art.

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